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Discover Ocado’s sustainable brands

How do we make sure our shopping does not harm the planet? That is what sustainability is all about for Ocado. We’re trying to become as sustainable as possible through our Ocad0 Waste programme. This focuses on four main areas of food waste, carbon impact, packaging waste, and responsible impact.

One of the most important parts of our journey towards sustainability is to work with suppliers who share our vision of a greener future. We already work with a number of B-Corp suppliers, who are certified as putting people and planet over profit. Our amazing Fairtrade brands make sure farmers and workers in the developing world get a fair deal. We’re incredibly proud of our sustainable suppliers, these are farms and food businesses that are working to produce your food in a way that minimises its impact on the environment. A key part of sustainable business practice is to head towards being carbon neutral or even carbon negative (that means to actually remove more C02 from the environment than they put in).

Learn about three of our favourite suppliers who are pioneering new ways of prioritising the planet.

Jude’s Ice Cream

Jude’s make delicious ice cream. As well as traditional dairy varieties, they also make vegan flavours and some new plant-based options for dogs. But Jude’s can also claim to be Britain’s (and maybe the world’s, unless someone knows better) first carbon negative ice cream. Jude’s have teamed up with one of the world’s most respected experts in helping businesses understand and reduce their carbon footprints, Professor Mike Berners Lee and his team at Small World Consulting.

There are two main approaches that Jude’s are taking to reduce their carbon footprint. Firstly they are reducing the amount of carbon they and their suppliers produce and secondly they are working to actively take carbon out of the atmosphere. They work with energy-efficiency consultants Carbon Architecture on the practical measures needed to convert their low-carbon targets into action in the real world. They’re also talking to farmers in their supply chain about how they can better care for their land. Meanwhile, Jude’s is also working with the Yarra Yarra Biodiversity Corridor in Australia and Trees for Life in the Scottish Highlands to remove carbon from the atmosphere by planting more trees.

Discover Jude’s range of carbon-free ice-cream.

Phillip Schofield (When in Rome)

Red, red wine… white, white wine… we love all colours of the stuff. But wine, like everything we consume, comes with a carbon footprint. The largest part of this footprint comes from wine bottles, which are both bulky and heavy. As the wine expert Jancis Robinson puts it, “It is surely remarkable that the wine industry is still using packaging that dates from the seventeenth century.” When in Rome have a unique solution – to take the traditional glass wine bottle and squash it. They also use recycled PET plastic to make their flat bottles.

As the bottles are made from PET, they are 87% lighter than the traditional glass version. PET is also one of the easiest plastics to recycle again. These flat bottles are 40% smaller, which greatly improves space efficiency and means far more bottles can be transported per pallet. Together these qualities greatly reduce the carbon footprint of every bottle of When in Rome’s wine. Wine lovers will be glad to hear that they can currently buy the powerhouse red, Phillip Schofield Organic Nero di Troia on Ocado.com and can expect more great wines on the way.

Daylesford Organic Farm

Daylesford is part farm, part lifestyle brand, and part lab for green farming techniques. Actually, Daylesford comprises of two Soil Association-certified organic farms, as well as shops, a gastropub, spa and even a festival. In addition to removing food waste and heading towards becoming zero carbon, the brand pioneers innovative techniques to enhance the natural ecosystem. 

The original Daylesford farm turned organic more than 40 years ago by founder Carole Bamford. The farms pride themselves on being some of the most sustainable in the UK. After completing an energy audit to see how they used their energy, they set about reducing, recycling and generating their own power. Since 2009, Daylesford has been committed to reducing their carbon footprint each year. It is currently 75% self-sufficient in energy. Daylesford’s green innovations include creating a biodiverse wilderness wetland where sheep and cattle graze on a flood meadow hopping with wildlife. Their agroforestry project involved planting fruit trees in the free range hens’ fields to the benefit of both animals and plants. And it all started when Carole Bamford noticed the roses wilting in her garden and the local farmers told her they’d been spraying the fields.


Discover more sustainable brands in our dedicated Eco Shop.

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