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Discover these Eco-friendly Brands for your Little one

This month, we’re bringing you three leading sustainable brands, offering clothing and toiletries which are eco-friendly and better for the environment. Don’t forget you can check out all these brands, products and more on Ocado.com.


This eco-friendly brand’s baby products are made with anti-allergy, organic ingredients and sustainable, biodegradable materials. Pura believes taking care of the environment is not a luxury, but a necessity, and that we should all be able to look after our planet by looking after our families. The brand is B Corp certified, and the only nappy brand to partner with NappiCycle, the complete nappy recycling service. They also work with the Woodland Trust on planting, protecting and restoring trees across the UK.

Discover Pura’s 100% plastic-free, biodegradable, vegan, non-flushable baby wipes or discover their whole range here.


Children’s clothing brand Frugi started life as a ‘Eureka’ moment when founder Lucy decided that her newborn son deserved better than the ill-fitting clothes that covered his cloth-nappied bum. Frugi only use organic cotton grown by farmers they trust, as organic cotton is much kinder to your little one’s delicate skin. No harmful chemicals or dangerous dyes are used, so the cotton is less likely to trigger allergies and lasts much longer. All of Frugi’s outerwear is made from recycled plastic bottles, and their other products including backpacks, lunch bags & pencil cases are made from post-consumer recycled materials.

Want to add a pop of colour to your baby’s clothing drawer? Check out Frugi’s organic short sleeve body, for little ones aged 0-24 months, or discover their whole range here.

Neal’s Yard

Neal’s Yard Remedies is a leading natural organic health and beauty pioneer. They use the highest possible percentage of organic ingredients to be kinder to the earth – and kinder to you. Neal’s Yard was the UK’s first certified organic health and beauty brand, helping to ban plastic microbeads, with eco-friendly headquarters that are set in acres of organic gardens and meadows. With energy efficient air management, rainwater and greywater recycling in their office bathrooms, air-source heat systems and solar panels, their award-winning building design ensures carbon footprint is kept to a minimum.

Be kind to your baby’s skin with Neal’s Yard’s organic baby oil; it’s 100% organic and fragrance-free, with a blue pigment that protects against sunlight. Alternatively, you can check out Neal Yard’s entire range here.

Discover more for your little one, with our Top Product Picks for Young Families post.

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