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New to Ocado: Charlotte Tilbury

Charlotte Tilbury MBE is not just a pioneering British entrepreneur; she’s also one of the most influential makeup artists around, and of course, founder of Charlotte Tilbury Beauty. Speaking of which, you can now shop her transformative beauty icons on ocado.com.

Introducing Charlotte

Founded in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry. How? By decoding makeup application for every woman and man, at every age, with an easy-to-use, easy-to-choose and easy-to-gift range. Think expertise turned into innovative makeup tricks and tools that everyone can use and replicate. Then add skincare and fragrance to that too. 

Over the past 28 years, Charlotte has distinguished herself as a creative visionary and trail-blazer. And as one of the fashion industry’s most in-demand beauty professionals, her impact has been significant (and lasting). Charlotte Tilbury Beauty has won 380+ global industry awards to date, and is recognised for challenging industry norms and bringing breakthrough innovation to customers.

The company mission is to share the power of makeup, using Charlotte’s iconic makeup and research-powered skincare products, to show everyone how easy it is to look and feel like the most beautiful versions of themselves.

The Magic Skin Collection

This collection of hard-working skincare products features creams and serums for brighter, smoother and plumper skin. The Magic Skin dream first began when Charlotte started to mix her magic moisturiser to formulate a miracle cream of dreams; one that would transform the appearance of models’ tired, dull skin during fashion week. 

Charlotte quickly became known for her coveted ‘Tilbury skin,’ and until then had always kept her secret to a flawless-looking, nourished complexion hidden. But because in her own famous words, “you can’t have a beautiful painting without a beautiful canvas”, Charlotte decided to share this magic dew of youth and luminosity with the world. 

Her now best-selling and award-winning Charlotte’s Magic Cream has been the go-to cream of celebrities, models, actresses, makeup artists, editors, influencers and men and women of all ages, since they could get their hands on it.

Charlotte’s Magic Cream 30ml, £49
Over 20 years in the making, Charlotte has created the ultimate ‘comfort’ cream that suits every skin type at every age,full of potent ingredients it moisturises for up to 24 hours! 100% of customers agreed wrinkles appear reduced, skin was instantly moisturised and dull skin was instantly transformed*

“The amazing thing about this cream is that you can see and feel the results instantly! That’s what made people trust and believe in the magic… and that’s why they called it Magic Cream. I never do makeup without it!’ – Charlotte Tilbury

The Award-Winning Pillow Talk Collection

This award-winning collection of makeup products is a global phenomenon loved by the beauty and fashion industry. The original, universally flattering, nude-pink Lip Cheat and Matte Revolution lipstick has won legions of fans for its magical ability to change the appearance of lips. 

Charlotte used to mix multiple shades by hand backstage of red carpets, on runways and at magazine cover shoots to get that perfect, pillowy-pink hue. This long-lasting, trademark Pillow Talk lip is adored by the world’s biggest icons and is often cited as their beauty secret to wow-looking lips in the public eye.

Pillow Talk Medium and Intense lip liners, lipsticks, highlighters, blusher and eyeshadows, have expanded the Pillow Talk world with deeper and sweeter undertones to flatter all skin tones and eye colours.

Matte Revolution Pillow Talk Original Lipstick, £25
This iconic matte, nude lipstick is the ultimate pink lip colour, creating makeup mania across the globe as the secret to fuller, wider-looking lips.

“Pillow Talk is not just a colour, it’s a world, a beauty dream, a place to discover the most beautiful you!” – Charlotte Tilbury

The Award-Winning Airbrush Collection

The Airbrush Collection is Charlotte’s skin-coded secret to a flawless, poreless and confident complexion. It includes 44 shades of natural matte finish foundation, offering a weightless, stay-all-day coverage with smoothing and pore blurring effects.

As part of creating the Airbrush Collection, Charlotte developed a unique algorithm to help customers find the ideal foundation match. The archive of 44 shades are tailored to blend, and behave with the skin’s undertone groups; fair, medium, tan and deep. They also consider all undertones of cool (blue, pink, red), warm (yellow, peachy, golden) and neutral (pink, olive, sallow). But there’s more to these foundations than just colour pairing; the formula also comes with great skincare benefits that visibly reduce the appearance of wrinkles by 22%, and hydrates for up to 24 hours after application.

So, she went to a laboratory to physically build the formula; mixing tones and playing with hues. She then tested the product on chest, arms, and cheek because the jawline is sometimes not that telling.

Charlotte Tilbury Airbrush Flawless Foundation, £34
With 44 flawlessly matched shades and a natural matte finish, this foundation is a fantastic pairing of makeup magic with skincare science.

“This is an innovation foundation! As a makeup artist for 28 years, I wanted to create a weightless, full coverage foundation that feels light-as-air! This does!” – Charlotte Tilbury


Shop Charlotte Tilbury’s beauty collections here.


*103 women tested the magic cream over 4 weeks

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