The ‘free from’ taste test

The Ocado 'free from' taste test

Beth, Andrew, Naomi and Glenn take the taste test.

We currently stock over 1,000 ‘free from’ items – it’s something we’re quite proud of. Last week we decided to put the range to the test, the TASTE TEST.

Could a cross-section of Ocado staff tell the difference between ‘free from’ and not ‘free from’? Would the ‘free from’ product hold its own in the flavour department? Could we convince ten people to wear blindfolds on camera? Continue reading