Reflets de France launch party

We hosted an intimate soirée in London on Monday to celebrate the launch of the tasty Reflets de France range at Ocado.

Reflets de France was first launched by French retailer Carrefour in the 1990s, its products sourced from 140 independent suppliers across France. Each is made according to strict artisanal criteria to ensure their quality and the preservation of French food heritage.

I am very proud that we’re now carrying it – in fact, it’s the first time in the UK that a retailer has stocked such an extensive range of speciality French food.

Our party took place at the Institut Français in South Kensington (an area popular with French expats). But the exciting thing about the range is that, rather than going out of your way for regional goodies, you can order them to your kitchen table anywhere we deliver – and at sensible supermarket prices.

You really should try it. I spent the entire party grazing the treats assembled around the room (cheeses, cured meat, brioche etc) and then took a goodie bag home and fed that to my kids. They loved it! My eldest, in fact, has declared his undying love for the brioche and so my wife and I will be adding that to our shop each week.

We’re looking to expand our Reflets de France range (currently just over 100 items) over the coming months and, longer-term, will be looking to expand into other authentic, totally delicious international ranges. Trust me – your taste buds are in excellent hands…

Jason Gissing
Ocado Co-Founder