Get out and celebrate a Swedish Midsummer

Midsummer in Sweden is so much fun for friends and foodies – and now you can take part in the UK too. I’m a Swede living in London, so I’d like to tell you why you should join in and how.

The Midsummer festivities always fall on a Friday, although thousands will be celebrating tomorrow instead. We gather around 1 o’clock – usually with the same bunch of friends every year (tradition is very important) – and kick things off with a long lunch.

The meal is actually pretty similar to Christmas. Think lots of herring, salmon and potatoes. The difference is that, this time of year, you’re sitting down with your buddies rather than your family. The food is always delicious, and everyone contributes something.

Image of a Swedish Midsummer meal

A Midsummer buffet

Image of a cake

A cake with fresh strawberries

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FREE Scratch Michel Roux meal with your next shop

18:10 UPDATE: The limit of 500 has now been reached – this offer is no longer available.

Ready for a taste sensation that takes just 7 minutes from fridge to plate? I thought you might be. I’ve been chatting with our lovely suppliers Scratch, who create tasty meal kits.

The ingredients arrive prepped and ready to cook, in just the right portion size, so all you have to do is heat, eat and enjoy.

They’ve very kindly provided us with 500 of their Vietnamese Caramel Chicken, Ginger & Noodle meals (recipe created by none other than Michel Roux himself) to give away to you guys this week. Follow the instructions below to claim one for your next shop – but do get a wriggle on; it’s first come first served!


Make a meal of this week’s freebie. To claim a free Scratch Michel Roux Vietnamese Caramel Chicken, Ginger & Noodles meal with your next shop, follow the steps below:

1. Place an order for at least £40

2. Add one Scratch Michel Roux Vietnamese Caramel Chicken, Ginger & Noodles meal to your order and enter the voucher code VOU1019143 as you check out (cannot be used with any other voucher).

3. We’ll deduct the cost of the product for the first 500 people to enter this code and check out for deliveries between 31/10/2013 and the last available delivery slot on Sunday 03/11/2013

For full Terms and Conditions visit

Enjoy! Naomi Bullivant, PR and Social Media Executive