Britain’s Next Top Supplier entrant, The Great British Butcher, made it to the final fifty with their tasty meat rubs in vintage-style tins. And now they’re available at Ocado. I caught up with the guys to find out more about what makes their rubs so special.
Q Congrats on getting listed at Ocado after making our Britain’s Next Top Supplier Top Fifty! How did you find the competition?
A It was passed on by a friend in the retail industry – it seemed too perfect for a British family business with roots in the butchery trade not to enter. The competition was great – despite having a flourishing food scene in the UK it’s rare to see the large retailers actively supporting and celebrating British brands, and we jumped at the chance to take part. Everyone we’ve met at Ocado has been genuinely passionate about offering customers something truly unique and we’re proud as punch to get our GBB brand listed.
Q Tell our customers about your product in five words.
A Quality flavours for quality meat.
Q What’s your favourite Great British Butcher flavour and what do you do with it?
A It’s got to be the Bloody Mary Rub. We found that the heady flavours of the infamous cocktail work wonders as a punchy spice mix rubbed into a beef ribeye or flash-fried with some thick cut smoky bacon for the ultimate hangover-busting bacon sandwich.
Q Why should Great British Butcher make it into our customer’s trolleys this week?
A Our family’s been crafting seasonings and sauces for the British butcher for nearly 40 years. We want to help bring the cooking world and butchery a little closer with quality, all-natural flavours that pack a real punch and help home cooks experiment with a whole new world of meat.
Q Give us an interesting fact about the Great British Butcher range.
A Our rubs and crumbs are used in Windsor Farm shop on meat from animals reared on the Royal Estate. We like to think the Queen has great taste in flavours!
Well, you can’t argue with Liz. Grab a tin this week whilst they’re on offer – you can save 1/3 on the range if you order by 19th August.
Interested in following the chaps at Great British Butcher? Find them below:
Naomi, PR and Marketing Executive