I’m really pleased to announce the launch of our Donate food with Ocado scheme. We know that being able to donate to food banks as you shop is important to you, because you’ve told us so. So here’s how we’re doing it.
With a traditional supermarket, the usual way would be to add an extra item to your trolley, then leave it for collection once you’ve done your shop. But because we’re online and operate from state-of-the-art warehouses, we’re able to do things a little differently.
You donate a sum of money – £2.50, £5 or £10 – and then we match that amount with groceries. So if you donate £5, the food bank will receive £10 of groceries.
Also, we’re able to work with our food bank partners to give them exactly what they need – for example fresh milk and produce – which can’t be done through the usual model. Instead, they provide us with a shopping list, and we make sure they get exactly what’s wanted rather than tonnes of tinned beans.
Because we believe that everyone should be able to eat well, we think it’s important those living in food poverty should have access to a variety of fresh, healthy foods. We’ve seen the difference such donations can make having worked with a small food bank for the last six years.
If you’d like to find out more about how it all works and how we’ll be reporting the donations received, head to our FAQs.
And if you’d like to donate now, just head to ocado.com. Once you’ve donated, you’ll notice that it pops up in your ‘did you forget?’ list when you check out in future.
Suzanne, Head of Corporate Responsibility