We currently stock over 1,000 ‘free from’ items – it’s something we’re quite proud of. Last week we decided to put the range to the test, the TASTE TEST.
Could a cross-section of Ocado staff tell the difference between ‘free from’ and not ‘free from’? Would the ‘free from’ product hold its own in the flavour department? Could we convince ten people to wear blindfolds on camera?
After rounding up ten willing volunteers we got to work. The ‘free from’ team chose the Mango CO YO yoghurt as the product to take the challenge. It’s dairy, soya, gluten and lactose free and is suitable for vegans so it was the perfect choice.
“I added three to my trolley when I got back to my desk”
Lois, Demand Manager
9/10 said they would happily add it their basket.
“It was very tasty, nicely coconuty and the mango had a real zing”
So, a victory for ‘free from’ then. Congratulations to all the team. We get loads of great reviews from customers who depend on our range, and it’s fantastic see the quality of the offering first hand.