You’ve only got to Sunday until the deadline for applications to Ocado’s Britain’s Next Top Supplier competition! Tom Kerridge, Michelin-starred chef and one of our judges, told us what he’ll be looking for in the winner and gave some words of wisdom to prepare entrants for the pitch.
The type of product that I’d like to see win is one that’s slightly left-field of what everyone expects. The most important thing for me is that is has to be loved. There needs to be time, effort and care taken to produce that product. There are no specified criteria for the winner; it’s as simple as making me excited and being able to offer something unique, and which can’t be found anywhere else, whether it’s big or small.
Naturally, everyone is going to be anxious. I think that a little bit of nervousness is actually good. The best advice that I would give to all those chosen to pitch is to take deep breaths and take control. If you do this, then there will be nothing to worry about at all.
The most impressive thing any candidate can do is show passion and a flair and understanding of what they do. The unique thing that will make somebody stand out will be a spark of heart, passion and soul for their product. I will be fighting for the individual who will put extra effort and care behind their item and the relationship with the product. They need to glow! For me, the ideal winner will have to be someone with a massive amount of enthusiasm and love for their food.
So for now, just make sure you enter by Sunday night – firstname.lastname@example.org