Britain’s Next Top Supplier profile: Marcus from Nutshot

Image of Martin from Nutshot

I’ve been kicking back with the lovely Marcus from Nutshot, finding out about his entry for our Britain’s Next Top Supplier competition. Read on to find out more…

Q *In a Cilla Black Voice* What’s your name and where do you come from?

Hi! I’m Marcus and I’m from Laaandan!

Q  What’s your product?

Nutshot Peanut Butter – Made from 100% Peanuts. No Additives, No Artificial ANYTHING!

Q How long have you been doing this?

I hatched a plan about a year ago.

Q What made you decide to go pro?

I had a feeling I could create something better than the leading brand. Research suggested Peanut Butter is in significant growth and that there is increasing demand for healthier alternatives, especially products steering away from the ‘orrible palm oil! There’s no excuse for additives – it’s lazy and unnecessary.

Image of Nutshot jars

Q Tell us an interesting fact about your brand

We launched on Kickstarter with over 370 backers and then won a Great Taste Award in 2013.

Tell us an interesting fact about you

I am half human, half Auton – I once sealed Dr Who inside the Pandorica.

Q Aside from incarcerating Dr Who, what’s been your biggest challenge to date?

Finding a factory that would work with a start up and then working with them to get the taste and texture right. This might sound silly given that we only use one ingredient but a lot of science goes in to the roasting and blending of our Peanut Butter.

Q What brands inspire you?

Alibi Drinks for their growth, Vita Coco for their marketing and Joe & Seph’s Popcorn for their quality.

Why should you win Britain’s Next #TopSupplier?

We’re geared up to go. We’re offering a healthier, affordable alternative to the regular brands without compromising on quality or taste – in fact we’ve improved it.

Give us a top tip/recipe suggestion for how to use your product:

Lets go crazy! Wholegrain Toast with Nutshot Chunky Peanut Butter, Raspberry Jam and Jalapeños (add a little fresh chilli if you’re so inclined).

Image of peanut butter and jalapeños

Like what you see? Give us your thoughts on Nutshot in the comments.

Naomi Bullivant, PR and Social Media Executive

6 thoughts on “Britain’s Next Top Supplier profile: Marcus from Nutshot

  1. Enthused by the wonderful Nut shot peanut butter article on the blog I rushed to ocado to add to my order but its not stocked by ocado!!! So the question is where can I buy it and shouldn’t ocado be stocking it?

    • Hi Joyce, we’re really pleased to hear that you’re excited by Marcus’s product. He’s one of over 250 entrants to Britain’s Next Top Supplier – our competition to find the next big thing in food and drink, so he might well be available at Ocado in the near future. In the meantime, if you can’t wait to get your hands on a jar Marcus is selling it via his own website here:

  2. I was one of The kick start investors for Nutshot and can attest to the fact it is delicious. My kids went mad for it! Marcus has created a great product and it deserves to be a winner.

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