From top London chefs to passionate home cooks, Natoora has a dedicated following. They source fantastic produce from markets and growers across France, Italy and the UK.
Here’s our one-on-one with Managing Director, Franco Fubini, to find out how they do it.
Ocado: Of all that delicious produce, if you could only eat one fruit or veg for the rest of your life, what would you choose?
Franco: Marinda Tomatoes – a green and red winter/spring variety from Sicily with a thick skin, wonderful crunchy texture and salty yet sweet flavour. By far the best tomatoes I have ever eaten.
O: You have such a diverse range from around Europe. How do you find new produce?
F: We look for the new by searching for the old and ancient varieties! By working with small, passionate growers, who care about the flavour of the produce rather than the yield of the plant, we are able to get our hands on a wonderful array of beautiful produce that consumers have lost touch with.
O: So what’s the furthest length you’ve gone to, to source produce?
F: We often find great produce comes from smaller scale growers, and it is a leap of faith for them to start supplying us. One of our varieties of tomatoes comes from a grower that we had to visit five times over a year before we finally persuaded him. Every year it’s a negotiation to get started again once the season begins.
O: Only an Italian can answer this next question… Fresh or dried pasta, and why?
F: I love fresh pasta but they are very distinct products, each with its own use.
O: If you were a super hero, what would be your special power?
F: I travel a lot and airports and flying are the worst part whether you are travelling for business or holidays. So being able to teleport myself instantly to where I need to be would be very useful.
O: Thanks for your time
On the sofa with… The Collective Dairy
On the sofa with… Painted Wolf Wines
On the sofa with… Organic Burst