Are you off to any festivals this summer? We are! I’m taking the Strawberry van to CarFest North and South in August, along with a crack team of colleagues, to set up The Ocado Challenge – offering festival-goers the chance to win £200 Ocado vouchers every day of the festival. More about the challenge later!
The Strawberry van (like the rest of our fleet, it’s a Mercedes Sprinter, for all you motor fans) had a complete makeover thanks to our friends at Paneltec. The side opens out to reveal a kitchen and living room area, which is where we’ll be asking people to put their feet up, grab an iPad and take The Ocado Challenge.
So what’s involved then? We’ve set up three pretend Ocado accounts, and we’ll ask each contestant to check out a £40+ order containing one item from the following aisles:
- Fresh Fruit & Veg
- Off Licence
- Food Cupboard
- Baby and Child
- Home & Garden
- Special Buys
(Don’t worry – we’ve set the accounts up specially for the challenge, so you won’t actually be charged.) Everyone who has a go will receive a Festival Survival Kit goody bag and a limited edition OcadoFest t-shirt. The fastest shopper each day will win a £200 Ocado voucher to redeem on their next shop.
Looking forward to seeing you there,
Naomi, PR and Social Media Executive