Down on the farm

laverstokeOctober 2011

It’s so rare that our passions in life come together. Imagine my excitement then when, a few weeks ago, I had the opportunity of combining Formula 1 racing with top-notch organic food. Exactly!

I’ll start from the top. Laverstoke Park Farm is the brainchild of Formula 1 legend Jody Scheckter. Farmed organically and biodynamically, the produce is grown with the utmost care for the environment, and tastes absolutely phenomenal.

My team and I headed down to Hampshire to look around the farm and discuss a rather exciting project, our Laverstoke Park Farm Shop. During our tour of the park, we were overwhelmed by the effort and passion which goes into nuturing not just the animals, but the soil itself.

Buffalo, rare-breed cattle, pigs and sheep are dotted about the landscape, but in the background, high-tech composting facilities and soil-testing equipment ensure that the land is as healthy and productive as possible. And all without the faintest whiff of chemical nasties.

And so to the tasting room. We were treated to a lunch of, among other things, buffalo and peppercorn pie, wild boar burgers and fresh mozzarella, all washed down with their own ale and lager. And to finish (not to rub it in) buffalo milk ice cream. Sounds bizarre, tastes fantastic. Try it.

Before I drift off into my own mozzarella-fuelled daydream, I must remember to say a massive ‘thank you’ to everyone at Laverstoke who made us so welcome. Click here to see what we’ve been working on.

Tony Rivenell
Head of Brand and Customer Experience

This entry was posted in Talking Ocado and tagged , by Ocado. Bookmark the permalink.

About Ocado

Do your food shopping at, the online supermarket. Our trusted drivers will carry groceries, wine, toys, flowers, homeware and more to your kitchen table in a one hour slot. Enjoy great offers and deals on value household brands, quality small producers, plus Ocado and Waitrose own label groceries.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s