Japan appeal – what happened next

jason2It’s four months since we launched the Ocado Japan appeal and together we’ve raised over £250,000, a staggering amount considering the average donation was less than £20.

Your collective generosity has been extraordinary. We were moved to learn that two other companies were inspired to launch their own appeals through the efforts of Ocado customers working in their corporate social responsibility (CSR) teams. These raised a further £120,000, with all these funds also channelled to the same organisations in Japan.

We thought you might like an update on where this money went, as the world’s media has already moved on, and unless you go looking for information there is little coverage of the aftermath in and around Fukushima.

Since March, Peace Winds Japan (the Tokyo-based NGO recommended by my family there) has been working with Mercy Corps to meet all the basic survival needs of the locals, as well as trying to help rebuild lives and businesses.

That means, amongst other things, providing school supplies and toys; post-trauma support for children through Comfort for Kids; and bus services from shelters into town for jobs, shopping and hospital visits. You can find out more about their work by downloading the Mercy Corps report.

I’d like to finish by expressing my heartfelt thanks to everyone who made a donation. We have sent millions of emails to you over the years, but the response to the Japan Appeal was unprecedented. I got hundreds of messages of support for the Japanese people. Like many of you, I remain humbled by their calm stoicism, and how they have gone about rebuilding their lives and community without fuss or complaint. It makes me very proud to have a Japanese mum!

Thanks again,

Jason Gissing
Ocado Co-Founder

You can continue to donate here – http://www.justgiving.com/ocado

Read the Mercy Corp report here – Download the PDF

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Do your food shopping at ocado.com, the online supermarket. Our trusted drivers will carry groceries, wine, toys, flowers, homeware and more to your kitchen table in a one hour slot. Enjoy great offers and deals on value household brands, quality small producers, plus Ocado and Waitrose own label groceries.

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