Delivering the goods

March 2011

Ocado deliveries have well and truly delivered according to Which? Magazine’s latest in-depth survey of online supermarkets.

The consumer champion spoke to thousands of its members late last year about everything from product quality and price to order accuracy and delivery, and with a score of 83% they voted Ocado the best food delivery service of them all.

Which? scored us highly in all categories, noting that we were the only online grocer to achieve full marks for order accuracy, and that its top score for product quality incorporated our new Ocado range of groceries. Our good friends at Waitrose also scored well with 82%, whilst Tesco and Asda trailed far behind…

It was a similar story earlier this month when the Daily Mail conducted its own comprehensive review of supermarket deliveries for a big weekend double-page spread. The Mail’s ‘secret shopper’ gave us a mighty 9 out of 10, praising our unique product life receipts and food freshness, our ‘slick and efficient’ delivery and ‘fun to use’ website.

Her basket of groceries also came in cheaper than Asda. We certainly have worked hard in recent months to offer you better value than ever before, with the introduction of the Ocado range plus our Switch And Save option at checkout both helping, we hope, to make life easier in these tighter times.

Praise for what we do is great but, don’t get us wrong, we want to do more. There’s no time to sit around (well, maybe time for a quick cuppa from the office kitchen) because we’re too busy pushing on with the next exciting phase of our development.

Send us your comments about the service, as always, to – they’re all really helpful as we continue to grow!


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