Foul weather, food waste and FareShare

December 2010

We had to cancel a number of orders last week due to severe weather, leaving us with a lot of undelivered groceries on our hands. Unfortunately, our Company shop – where we usually sell food that is still in date, but too close to its ‘use-by’ date to deliver to customers – was snowed in.

So, what could we do? If you’re a regular reader of The Ocado Way, you’ll know that we take the issue of food waste incredibly seriously. Although there were millions of other pressing things to think about, it was really important that the food didn’t end up in the bin.

We did some research and came up with a name: FareShare, a community food network. They took delivery of our surplus food and, as I write, volunteers are busy in the depot sorting the food so it can be delivered over the next few days to organisations in London which support homeless and other vulnerable people. As Maria at FareShare said: “it will make a difference”.

For all of us here, it’s great to know that this food isn’t going to be wasted and will benefit people who need it instead of ending up in landfill.

Jason Gissing
Ocado Co-Founder

This entry was posted in Talking Ocado and tagged , , by Ocado. Bookmark the permalink.

About Ocado

Do your food shopping at, the online supermarket. Our trusted drivers will carry groceries, wine, toys, flowers, homeware and more to your kitchen table in a one hour slot. Enjoy great offers and deals on value household brands, quality small producers, plus Ocado and Waitrose own label groceries.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s