In a whirl

We had a whirlwind week last week – a reminder of how far we’ve come since our early days in Hemel Hempstead and an exciting glimpse of how much we’re set to achieve in the future.

To start: on Tuesday we confirmed that we’ll be building a new ‘spoke’ (that’s what we call our regional distribution centres) in Bristol – that means 60 brand-new Ocado vans delivering to parts of South Wales and the South West from next March.

Some of the places we’ll be delivering to are Cardiff, Bath, Taunton, Newport, Cheltenham and, of course, Bristol. The new 40,000 square foot spoke means up to another 170 jobs at peak capacity and coverage of another one million homes. Customers have been asking for a while now when we’ll be heading further west; I’m delighted to be able to tell them ‘soon’!

From Bristol to Berlin. The following day we headed to the German capital to attend the prestigious World Retail Awards, and the team and I were delighted to scoop the World Etailer Of The Year prize. There was a record number of entries from the biggest ever range of countries this year, and with heavyweights like Nike and Amazon among the other winners, our victory was sweeter still.

The award’s Grand Jury (made up of some of the world’s most respected retailers and industry experts) concluded that Ocado’s offer was “fresh and full of innovation”. I might add that for a business which only delivered to its first customer in 2002, I’m immensely proud of how far we’ve come in the time since. To have our achievements recognised globally is a great accolade for our 4,500-strong team.

So, what’s next? Well, with our new distribution facilities (see Ben’s post ‘Bigger and better’ for more detail), we’re starting a big new era of growth and job creation. As you can imagine, that means there’s a real buzz of excitement for the future throughout the company. And, if it’s possible, I’m even more convinced than ever that our convenient, efficient and engaging alternative to the traditional supermarket represents the future of grocery shopping.

Well, to finish, we had a laugh struggling to fit the World Retail Award trophy into our luggage for the flight home. But it’s here in Hatfield now and a daily reminder of everything you, the customer, inspire us to achieve. Onwards and upwards!

Tim Steiner
CEO and Ocado Co-Founder

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About Ocado

Do your food shopping at, the online supermarket. Our trusted drivers will carry groceries, wine, toys, flowers, homeware and more to your kitchen table in a one hour slot. Enjoy great offers and deals on value household brands, quality small producers, plus Ocado and Waitrose own label groceries.

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